Advantages of SMS   Response rates. SMS marketing has response rates that surpass other forms of advertising. Over 90 percent of all text marketing messages are read, and almost 15 percent respond to such marketing. This response rate is almost double the performance of direct mails.   Enhanced brand-retention. SMS marketing provides advertisers with a wealth of SMS applications that enhance user interaction. These ultimately lead to more engaging experiences that enhance the advertising message. Applications include competitions, polls, voting, vouchers and much more.   Real-time. SMS is instantaneous so allows on-the-fly campaigns with minimal planning. No other media supports this instant connnection.   Very cost effective.     Personal communication with your customers.   Rapid return on investment.   No fixed monthly costs or setup charges.